Google recently teamed with the National Association of Realtors (NAR) on a new report, The Digital House Hunt: Consumer and Market Trends in Real Estate.

Let’s look at the actual search habits of today’s buyers revealed by the report:

  • 90% of buyers now begin their search for a home online
  • Real estate related searches on Google.com have grown 253% over the past 4 years

Of the 90% who use the internet, they gain information from these sources (with percentages):

  • The internet – 100%
  • A real estate agent – 89%
  • A yard sign – 53%
  • An open house – 46%
  • Print newspaper – 28%

Luckily for our sellers, our marketing plan includes all of the above!