Google recently teamed with the National Association of Realtors (NAR) on a new report, The Digital House Hunt: Consumer and Market Trends in Real Estate.
Let’s look at the actual search habits of today’s buyers revealed by the report:
- 90% of buyers now begin their search for a home online
- Real estate related searches on Google.com have grown 253% over the past 4 years
Of the 90% who use the internet, they gain information from these sources (with percentages):
- The internet – 100%
- A real estate agent – 89%
- A yard sign – 53%
- An open house – 46%
- Print newspaper – 28%
Luckily for our sellers, our marketing plan includes all of the above!