World’s First Virtual Broker Open

On Apr 25, 2015
Listed in Brandon's blog, Real Estate News

11094727_10152976123479401_1656848974973474650_nOn Thursday April 23rd the Minneapolis Area Association of REALTORS Young Professional Network presented the first ever Virtual Broker Open. Architech 3D imaging was on hand to talk about 3D mapping and virtual tours, including Matterport as well as a new service they’re now offering. Brandon Doyle spoke about how virtual tours can help us market properties and save time for both buyers and sellers. Meanwhile attendees were able to experience Virtual Reality demonstrations with Samsung Gear VR platform and a version Architech 3D Imaging’s new product for Google Cardboard that is under development.

The virtual tours we’re creating can be displayed on your computer, tablet, and mobile devices. They’re able to be syndicated out to thousands of websites including Zillow through MLS data feed, so consumers can access them from their couch any where in the world. Not only are they now able to visualize the home on a flat screen surface, they can also use Virtual Reality devices to experience them as if they were standing right in the home.


A Samsung Gear VR retails for about $200 and requires the use of compatible Samsung phone, while an agent or a builder may invest in one of these units it is unlikely that most buyers will have one anytime soon. Enter the Google Cardboard! For around $20 you can fold together a piece of cardboard with a couple of lenses in it and utilize almost any smart phone to access the virtual tour.

We’re not suggesting that Virtual Reality will replace a real life showing, but it is a great way for buyers to get a better feel for layout and finishes of property before visiting. It also allows them to share virtually the home they’re considering with friends and family or decision maker that may not be able to be present.

Video captures a property and tells a story, but Virtual Tours put the consumer in the driver seat. Virtual Reality head sets take it to a whole new level of realism!

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